Today’s consumer is almost completely online centric. If you don’t have a website or social media presence OR can’t easily be found in search results, customer trust in you and your ability to help them is significantly reduced.

People expect to see you online and expect you to be consistent in your brand identity and voice. It is this that builds the ‘KNOW, LIKE, TRUST’ factor which eventually converts to bookings and sales!

Your website needs to represent you, your business vibe and clearly portray (and sell!) your services. It usually takes between 2-3 seconds for someone to decide to look into your services further or leave your website for good so making a brilliant first impression is paramount.

Here’s a quick checklist to make sure your website is working hard for you:

> Does it visually represent your brand? Does it tie in your logo and brand colours in a visually appealing way?

> Does it highlight you or your brand mission and why you do what you do? People really connect with the personality behind your brand.

> Are your services clearly listed? Is there too much detail? Not enough detail?

> Is there social proof? Do you have testimonials from previous happy customers?

> Is it easy to contact you through your website?

> Is your site mobile and tablet optimised? Does the site function perfectly on all devices?

> Does your site have SEO (Search Engine Optimisation) triggers such as built in keywords and image tags? This is key in allowing search engines to recognise your business and your website.

> Do you have analytics built in to track your site visitors, how long they are spending on your site and which content are they engaging with?

> Is your site easy to manage and update yourself?

Hope that helps!

– Claire